Product strategy and digital transformation advisory. Design, product, marketing, sales, distribution, events: spanning twenty+ years of experience, pointed at your business outcomes. I work with founders and leadership teams to clarify direction, test assumptions and tackle the problems holding back growth, with experience taking complex products from concept into real-world use.
How I can help
Product and growth review
A focused review of your product, customer evidence and priorities. We identify the main obstacles, the assumptions that need testing and the next decisions to make.
Ongoing advisory
A regular sounding board for founders and leadership teams on product direction, customer needs, investment priorities and team capability. Each session ends with clear decisions and actions.
Fractional product leadership
Practical leadership when you need help turning direction into progress: aligning teams, shaping priorities and establishing how product decisions get made. Delivery responsibilities are agreed separately.
How I work
No 80-slide methodology deck. A disciplined first month that ends in decisions with owners and numbers, then whatever the evidence says comes next. Week 1: agree the question and collect the evidence. Week 2: find the real constraint; a redesign is only one possible answer and sometimes the answer is to stop building. Week 3: one to three 90-day priorities, each with a named owner, a baseline, a success measure, a first test and a review date. Week 4: follow through, and an honest call on what comes next. A retainer is never the automatic answer.
Proof, not promises
Proximie: a proof of concept became a product trusted in live operating theatres. Pexapark: 311% user growth on one product in five months, and four products brought onto one system. Blueair: a Swedish manufacturer became a connected-product business selling in 60+ countries. Full stories on the experience page.
AI-first, human-led
Two decades of product, design and business judgment deciding what is worth building, with AI evaluated and implemented where it genuinely helps the business.
Helping leaders decide what matters
More than 20 years of experience across product, design and digital transformation, including surgical collaboration, renewable energy intelligence and connected consumer products. Based in London, working with founders and leadership teams on advisory and fractional engagements. Consulting engagements are delivered through Triple Pepper Ltd.
What is holding your product or business back?
Tell me what you are trying to achieve, where progress has stalled and what support you need. We can discuss whether a focused review or an ongoing advisory relationship would help.