I’ve built and scaled design functions at Series B/C companies in complex, regulated environments, including fintech, healthtech, climate tech, and IoT, where design directly impacts high-stakes decisions.
Led design through £118M in funding (Series B: £38M, Series C: £80M).
Scaled teams from zero to full function during 10x company growth.
Delivered early/mid stage platforms to mass adoption as used by Fortune 500 companies and software processing multi-million pound transactions daily.
I contribute at the intersection of strategic product thinking and hands-on craft. I’m equally comfortable defining vision as I am shipping the details that matter.
SELECTED IMPACT
- Scaling products from test use-cases to global adoption
- Driving monthly active users to record highs across multiple product suites
- Building multi-brand design systems and optimising design operations enabling rapid scaling
- Secured partnerships with Fortune 500 companies like J&J, Stryker, Abbott, Medtronic through design credibility
Pexapark
Renewable Energy Trading Platform
Designed financial workflows enabling multi-million pound renewable energy investment decisions across EU/US markets. Leading complete design function including brand, product design, and operations.
• 90% conversion increase
• Record MAU growth
• Multi-product design system
Proximie
Surgical Collaboration Platform
Built and scaled design function for FDA/CE compliant AR surgical platform. Led design through Series B (£38M) and contributed to Series C (£80M). Platform now supports hundreds of weekly surgeries globally.
• £118M funding
• Fortune 500 partnerships
• 1→4 team scale
Blueair
Worlds First Connected Air Quality Platform
Designed world’s first IoT-enabled air quality platform. Led product design for company acquired by Unilever post-launch.
• IFA Showstopper Innovation Award
• Global Product launch
• iOS / Android / Wearables
Blueair
Global E-commerce and Product Monitoring Platform
Led digital transformation: global e-commerce platform and B2B facility monitoring systems. Designed complete purchasing and operations tools.
• 60+ country rollout
• B2B and facility level analytics
• Multi-brand / partnerships systems
