Three stories from twenty years of shipping: a surgical platform, an energy-trading suite and a connected-product business. The decisions, the trade-offs, and what each number actually measured.
Proximie (2018 to 2022)
Proximie had patented surgeon-to-surgeon technology and a working proof of concept. The job was turning it into a product surgeons could rely on in live operating theatres, and building the product and design capability around it. Grew design from first hire to a full in-house team; led product through the $38M Series B.
Pexapark (2023 to 2026)
Four renewable-energy intelligence products, three user groups pulling in different directions, and adoption held back by inconsistent workflows. 311% user growth on Transactable Price Ranges in its first five months; workflows separated by user type; one design system across four products.
Blueair (2015 to 2018)
A Swedish air-purification company becoming a connected-product business. An IoT ecosystem across iOS, Android and wearables, commercial customer tooling and remote support, and a storefront in 60+ countries. IFA Innovation and Show-stopper Awards.